The Assessment Framework
Is your marketing department working?
Twelve questions managing partners at regional firms rarely get asked. Most find the answers uncomfortable. That is the point.
Start here
01
In the last twelve months, can you name three specific marketing activities your firm funded that directly contributed to a new client or a new matter?
02
If you looked at your marketing department's time over the last month, would a small group of the same attorneys account for most of the requests and attention?
03
When an attorney at your firm decides to pursue a new client or grow an existing relationship, is there a defined process for how they engage the marketing department?